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SETUP.NL / FIBER:* Fabian van Sluijs | FIBER* Tijmen Schep* Frank-Jan van Lunteren* Ryanne Turenhout* Daniëlle de Jonge* Max Laane

SETUP is the platform for all in Utrecht, interested in the combination of technology and creative culture. It was founded in 2010 as an initiative of several local people and groups active in new media, art and design. SETUP is not a regular media lab: the approach is different. The initiative focuses not so much on the technology itself but on the social implications, cultural significance and creative ways to use new technologies.

The message of SETUP is spread through the organization of events such as readings, workshops and exhibitions. The target group is widespread and highly diversified, from technology enthusiasts to academics to designers and technology developers, the most diverse people meet in the SETUP premises.